Tourism marketimg Essay Example | Topics and Well Written Essays - 1500 words

Tourism marketimg - Essay Example These breaks supplement the main holiday. Athens too has become a city break destination because of the numerous attractions it offers. There are various reasons why city break tourism has been growing. There is increased holiday and leave entitlements apart from rising prosperity from double income families leading to higher disposable income (Dunne et al). The perception of travel has changed and besides low cost airlines has played a major role in promoting short city breaks. Motivations to travel is governed by the push and pull factors where the push factors refer to the desire to travel and the pull factors depend upon the choice of destination. The seven push motives were, escape from a perceived mundane environment, exploration and evaluation of self, relaxation, prestige, regression, enhancement of kinship relationships, and facilitation of social interaction while the two pull factors include education and novelty. As far as the push factors are concerned, the perceptions and preferences of people have changed. There is move away from mass consumption of standardized holidays and towards weekend and short break holidays. As far as the pull factors are concerned, Athens has many attractions to offer. Athens, the capital and the largest city in Greece is one of the world’s oldest cities. Athens can take the tourist back to the dawn of civilization. Known as the cradle of civilization and the seat of western philosophy, Athens brings together wisdom, art and culture in its attempt to meet the demands of the modern tourists. It is a city where democracy was born and most of the wise men of ancient times. The most important civilization of ancient world flourished in Athens. The city epitomizes epic beauty and is a magnificent classical testament to ancient grandeur (OT Beach, 2007). About half of Greece’s population lives in